Why Create The SFN Expo?

Well, why not?


I think you’ll agree, there are many problems in the fitness industry that, if looked at and acted upon, would benefit a lot of individuals and the nation as a whole. Having our own strong opinions about these areas that could be improved, below is the goals we wrote in the original plans for the SFN Expo;


  1. Show the public realistic targets of what they can achieve
  2. Increase female attendance at a health and fitness expo
  3. Become a focal point of the Scottish fitness Industry
  4. Help increase attendance at Scottish amateur sporting events
  5. Make Scotland healthier, fitter and happier (active people are generally happy, right?)
  6. Raise £1million for charity while we’re at it!


Show the public realistic targets of what they can achieve


Arguably the biggest “risk” we have taken is being one of the largest expos in the world to host a Natural Bodybuilding event. This means all competitors are put through a drug and lie detector test to ensure they are natural. Why have we done this? To show you what you achieve by grinding out gym sessions and following nutritional plans. This was criticised by some when we took this stance so we have combated this by getting some of the biggest figures in Natural Bodybuilding such as Layne Norton to attend the expo. We will have another headline announcement for you in mid-January to add to the already awesome seminar line-up of Andy ‘Ironmac’ Mckenzie, Ben Coomber, Scott Baptie, Tony Pang, Andrew Chappell, Emma Storey-Gordon and Robert Whiteford!


Increase female attendance at a health and fitness expo


When starting any business you always do your research and what we found was a lot of expos that were very masculine. No wonder there is such low numbers of females attending expos! At the SFN Expo there will be an entire section called “Woman’s World” and also female sporting events. We will promote all areas of woman’s health and fitness from health spas, to new female focussed classes and sporting equipment.


Become a focal point of the Scottish fitness Industry


One problem we are going to solve is helping health and fitness companies promote their services and goods throughout Scotland. This will allow companies to expand throughout Scotland and show new and exciting products to people from Thurso to Edinburgh! We want to bring the best exhibitors in the world to the SFN Expo so you will have a fantastic weekend and see the latest world class products and services in the fitness industry.


Help increase attendance at Scottish amateur sporting events


We have had a lot of sporting success over the past year;


– Ryan Mania won the Grand National

– Marc Austin came 2nd in the World Triathlon Championships in London

– Eve Muirhead, Anna Sloan, Vicki Adams Claire Hamilton, Lauren Gray and coach David Hay won gold in the Woman’s curling World Championships

– oh, and some lad from Dunblane won Wimbledon


We are going to have regional qualifiers for certain events in the SFN Expo. This gives everyone opportunity to compete in front of thousands of people! The SFN Expo will allow us to promote Scottish sporting success at all levels. Confirmed events at The SFN Expo 2014 are Natural Bodybuilding, The UK’s Fittest Company, Kettlebell Championship, Powerlifting, Gi & No Gi Grappling, Strongman, SFN Throwdown. We have another two competitions being released in January too!


Make Scotland healthier


Scotland get a lot of bad press and are the butt of many jokes when it comes to health and fitness. It is time for a change!


We are going to show people a wide range of sports to participate in! In 2014 at the SFN expo you will be surrounded by people who love health and fitness and will encourage you to pursue your goals – be that to begin your fitness journey or take it to the next level!


Raise £1million for charity

We want to use what we have infront of us to raise £1million for charity before we’re both 30. We’ve given ourselves the target of The SFN Expo 2014 raising £80,000, which we’re aiming to do by making The UK’s Fittest Company a charity entry-fee event! So not only can you win the title of the UK’s Fittest Company, you can also raise money for a great cause!


Final word


We would like to thank everyone for their support so far! We accept the exciting and scary challenge ahead of us, but lets be honest… would you rather we ‘started small’ and brought you people you’d never heard of? Or would you rather we brought in the biggest names in the fitness industry, huge competition and the biggest brands to give you all their highest quality goodies?! Lets smash it together. It’s your expo, so let us know what you want us to add to the show!


If you have had sporting success this year send us an email to jamie@sfnexpo.co.uk or neil@sfnexpo.co.uk, or if you just want to say hello!


Keep lifting,


Neil and Jamie