How do you hit your targets at an exhibition? How do you offer excellent value to the visitors? How do you get all the attention at an exhibition? How do you smash your sales record at an exhibition? Many companies ask us for a advice over the weekend of SFN Expo, so here are some of our exhibiting tops tips and ideas for smashing your exhibition targets:
1. Find out the Confirmed Speakers/Guests/Celebrities attending the Exhibition in Advance
One company at SFN Expo 2014 reached out to our seminar speakers in advance so they could organise for them to be on their stands after they completed a seminar. This proved to be very effective as traffic was directed towards their stands. Ask the organiser for a list of confirmed seminar speakers and reach out to them prior to the exhibition. Most speakers loved to be associated with brands, so it could be the start of a lasting relationship as well as an effective way to draw attention to your exhibition stand.
2. Get the Expo Shouting about your Exhibition Stand!
Being promoted on social media on the run up to the exhibition, gives you the chance to engage and build rapport with your target audience pre expo. This means your sales and conversions over the weekend will be a lot higher, because the relationship has already begun on a positive note. You pay a lot of money for your stand, so get the exhibition shouting about you and your exhibition stand! Has the expo got any private social media groups or email databases? If so, ask for promotion this allow you to engage with customers and stand out from the crowd. Remember, quality is the focus, not quantity when marketing your business so give them something exciting to work with to maximise your promotion.
3. The Personal Touch
With a large number of companies all targeting the same avatar, how can you be different? The majority of seasoned exhibitors will be running contests for prizes and to capture data. So how can you be unique? Tell your customers you will send out an email in a couple of days after the show, with an exclusive great offer, or a free gift – a seminar, informational PDF, link to a private video. This allows you to continue selling post expo and create loyal customers. Use site’s like Mailchimp or Aweber to track your open rates and build a database of loyal customers.
4. Bring your A-Team!
If you have models on your stand who interact with the audience, your sales, promo videos/photos and marketing are always going to benefit. Some companies struggle to get models due to the cost of overheads i.e. travel, accommodation and expenses etc. We wanted to resolve this problem so we created a partnership with a fitness agency, Elite Fitness Network, to offer experienced and professional models to all our exhibitors, for excellent brilliant rates! For more details on how we can save you money at SFN Expo 2015, email email@example.com
5. Be Open and Interactive on your Exhibition Stand
Ensure your stand is welcoming and has a minimum amount of ‘barriers’ between you and your potential customers. Have bright eye catching stands (printed backboards look great are a cost effective way to do this), that will draw people in and consider unconventional layouts that look worthy of exploring and make sure all your staff are welcoming by making regular eye contact and are standing, as sitting will take them away from eye level. So, look at your stand and ask yourself ‘Will this stand out?’ All your staff are there to sell and promote your goods/service so ensure they have sufficient training to hit your goals. Also, keep mobile phones in pockets unless they are for cheeky selfies with customers!
6. Think Outside the Box
Many exhibitors will set up their stand in a conventional way. The space is your platform to not only sell your brand, but it is also a prime opportunity to show some personality. The general public want to connect with you before buying into your products or services, so even if you have selected our smaller stand you can still use imagination and bring it to life.
One exhibition stand has already tapped into what their business is about and has turned it into an interactive zone (this is a small stand too) allowing people the chance to get hands on and proving too hard to walk past, for those with a competitive streak. Bear in mind an interactive stand is a busy stand and once you draw a crowd, it will become a magnet to those who may ordinarily walk past.
Do you want to exhibit at SFN 2015 and benefit from all the above marketing support and more at no extra cost? Simply email firstname.lastname@example.org for your Exhibiting Brochure and Floor Plan.