This Month’s NEW Exhibitors

SFN EXPO 2017 visitors are going to be blown away this year, with an exciting post-show rebooking followed by an influx of new, exciting brands joining the rapidly expanding 2017 show.

The show’s growth alongside new partners QD Events has been exceptional as well as taking the show through a re-brand with a slight shift, further focussing on the mainstream fitness market who know and love SFN EXPO!

Need to get your brand in front of thousands of fitness fans in 2017?

Act now and email neil@sfnexpo.co.uk to discuss all the early bird benefits secured by the brands below and more, before they slip-slide away!

NEW Exhibitors [January-February]

Heck Sausages SFN EXPO 2017 ExhibitorDrink Maple SFN EXPO 2017 Exhibitor Bodycore Training SFN EXPO 2017 Exhibitor

Quattro SFN EXPO Exhibitors Protein Pow SFN EXPO Exhibitors Aspire Wear SFN EXPO ExhibitorsIron freak SFN EXPO Exhibitors Cerberus Strength SFN EXPO Exhibitors Ionic Balance SFN EXPO Exhibitors Sweat Union SFN EXPO Exhibitors Drink Melon SFN EXPO Exhibitors Sweaty Hugs SFN EXPO 2017 Exhibitor Fitness Training Scotland SFN EXPO 2017 Exhibitor Advanced Coaching Academy SFN EXPO 2017 Exhibitor Acai & Co SFN EXPO 2017 Exhibitor Le-Vel Thrive SFN EXPO 2017 Exhibitor Strength Shop SFN EXPO 2017 Exhibitor

SFN EXPO 2017 Exhibitor Primal Strength copy SFN EXPO Exhibitor Athlete Focussed SFN EXPO Exhibitor Nuffield Health SFN EXPO Exhibitor Crossfit Airdrie SFN EXPO Exhibitor Massage & Glow SFN EXPO 2017 Exhibitors Kcal Kitchen

Act now and email neil@sfnexpo.co.uk to discuss all the early bird benefits secured by the brands above and more, before they slip-slide away!

Not Completely Convinced? Here’s What Our Past Exhibitors Say…

Exhibitor Testimonials SFN EXPO 2017Exhibitor Testimonials SFN EXPO 2017Exhibitor Testimonials SFN EXPO 2017 Exhibitor Testimonials SFN EXPO 2017

What Do You Get For Joining The Party Now?

  • an prime position exhibition stand at SFN EXPO 2017
  • an opportunity to present to thousands of fitness fans
  • the early bird discounted rate
  • the early bird choice of payment terms
  • your last chance to snap up the best stand positions

And The Cherry On Top?

  • Our massive value adding marketing support (tiered depending on size of stand) offers brands of all sizes online exposure in front of over 40,000 social media followers and 14,000 email database.

Why wait? Act now!

Ask now by emailing me on neil@sfnexpo.co.uk!

PS… the show is in October – making this the PERFECT time to exhibit to thousands of fitness fans if you’re product or service could be packaged as a Christmas present!

PPS… want to connect personally on Linkedin? Here’s my profile, Neil Maclean (SFN EXPO)

Exhibiting at SFN EXPO 2017

Exhibit at SFN EXPO 2017 | Exhibitor Testimonial #1 | Oatein

Exhibit at SFN EXPO 2017 | Exhibitor Testimonial #1 | USN

SFN EXPO Exhibitor Testimonials

SFN EXPO Partner With QD Events

After a successful 3rd show, SFN EXPO 2016 has partnered with events company, QD Events, with the aim to accelerate the growth of the show in the coming years.

QD Events hold many of Scotland and the SECC’s biggest events, such as The Scottish Wedding Shows, the Scottish Caravan, Motorhome & Holiday Home Show and IRN-BRU Carnival, attracting audiences ranging from 2,000-165,000 per show.

qd-events-sfn-expo-partner

Co-founder of SFN EXPO, Neil Maclean said: 

Jamie and I built SFN EXPO based on our passion for sport, fitness and nutrition, but with very little experience in running events. QD Events have years of experience in creating the biggest shows in Scotland and it’s incredible to have their team investing time and money into the growth of this event.

Partnering with QD Events and the SECC also gives SFN EXPO access to an incredible amount of marketing resources which will take SFN EXPO’s previously limited marketing reach to a new level across Scotland and throughout the UK.

sfn-expo-2016-qd-events-partner-copy

MD of QD Events, Fran McIntyre, said:

Partnering with SFN EXPO is something we’ve been keen to do since we saw them launch in 2014. We’ve watched Neil and Jamie build a really exciting product and are keen to support them and their audience in building SFN Expo in size, audience, content and marketing reach.

SFN EXPO 2017 Exhibiting

What’s Next For SFN EXPO 2017?

With the new partnership comes rapid expansion to 10,000sqm, a new plan to create better visitor flow between live events and exhibitors, and investment in to marketing the show online and offline throughout the UK.

To receive the new SFN EXPO 2017 floor plan and 2017 Exhibitor Brochure now, please email neil@sfnexpo.co.uk.

VIP Meet & Greet Schedule Announced

Got your VIP Tickets? Here’s this years HUGE Weekend VIP Meet & Greet Schedule!

Not Only Will You Get…

  • Early entry to the show (9am – to get first look at all the stands before live events, seminars and demos begin)
  • Your iconic Bodybuilding.com Goodie Bag (featuring Optimum Nutrition, Sci-Mx, and many more brands)
  • Access to the NEW VIP Area (centre of the arena with your own coffee stands & chill out area)
  • AND BEST OF ALL this huge line up of VIP’s to meet personally and get photos with!

Eddie Hall SFN EXPO 2016EDDIE HALL  |  SUNDAY (3-5PM)

WORLD record deadlift (500KG!!), numerous time UK’s Strongest Man and 4th Strongest Man on the Planet, Eddie is a UK hero of Strongman, and he’s only 28! And not ONLY will he be on the VIP Meet & Greet Stand, he’ll also be hosting a HUGE deadlift workshop in the Origin Fitness Demo Area! Meet Eddie Hall at SFN EXPO 2016 – Get your VIP Tickets Now or Upgrade Your Tickets now!

 

Michelle Lewin Scotland Michelle Lewin UKMICHELLE LEWIN  |  SATURDAY (2-5PM)

World Fitness Megastar, Michelle Lewin, will be flying in from Miami just to see you at SFN EXPO 2016! Michelle’s fanbase covers a whopping 20 MILLION+ on social media, where she’s famous for her motivating daily workout videos and physique images. Meet Michelle Lewin at SFN EXPO 2016 – Get your VIP Tickets Now or Upgrade Your Tickets now!

 

Zydrunas Savickas Big Z SFN EXPO 2016

ŽYDRŪNAS “BIG Z” SAVICKAS |  SATURDAY (10-12PM)

4 X WORLD STRONGEST MAN, Zydrunas Savickas will be at SFN EXPO 2016!!! Not only will you be able to meet him personally and get a photo if you have a VIP ticket, but you can also see his overhead press workshop (which he holds the WORLD RECORD for) in the Origin Fitness Demo Area! Meet ‘BIG Z’ at SFN EXPO 2016 – Get your VIP Tickets Now or Upgrade Your Tickets now!

Ulisses JR SFN EXPO 2016

ULISSES  |  SUNDAY (12-2PM)

Ulisses Jr is coming to SFN EXPO 2016!! The bodybuilding legend is a Musclemania 2 x World Champion and has one of the most inspiring social media accounts on the planet! Meet Ulisses Jr at SFN EXPO 2016 – Get your VIP Tickets Now or Upgrade Your Tickets now!

Clean Eating Alice SFN EXPO 2016

CLEAN EATING ALICE  |  SUNDAY (10-12PM)

Clean Eating Alice, author of The Body Bible, is coming to SFN EXPO 2016!! Inspiring women all over the world with her incredible story and every day healthy recipes, Clean Eating Alice is someone we’re so excited to bring to SFN EXPO 2016! Meet Clean Eating Alice at SFN EXPO 2016 – Get your VIP Tickets Now or Upgrade Your Tickets now!

REMEMBER: Not only does your VIP Tickets get you access to the exclusive VIP Meet & Greet Schedule above; you also get (1) early access to the show at 9am, (2) Iconic Bodybuilding.com Goodie Bag – featuring loads of your favourite brands, (3) access to the exclusive VIP area in the centre of the arena!

Get your VIP Tickets now or Upgrade Now Here to get all the benefits.

PS… VIP Weekend tickets are now extremely limited. So Full Weekenders, be quick!

VIP Meet & Greet Schedule Announced

Got your VIP Tickets? Here’s this years HUGE Weekend VIP Meet & Greet Schedule!

Not Only Will You Get…

  • Early entry to the show (9am – to get first look at all the stands before live events, seminars and demos begin)
  • Your iconic Bodybuilding.com Goodie Bag (featuring Optimum Nutrition, Sci-Mx, and many more brands)
  • Access to the NEW VIP Area (centre of the arena with your own coffee stands & chill out area)
  • AND BEST OF ALL this huge line up of VIP’s to meet personally and get photos with!

Michelle Lewin Scotland Michelle Lewin UKMICHELLE LEWIN  |  SATURDAY (2-5PM)

World Fitness Megastar, Michelle Lewin, will be flying in from Miami just to see you at SFN EXPO 2016! Michelle’s fanbase covers a whopping 20 MILLION+ on social media, where she’s famous for her motivating daily workout videos and physique images. Meet Michelle Lewin at SFN EXPO 2016 – Get your VIP Tickets Now or Upgrade Your Tickets now!

 

Eddie Hall SFN EXPO 2016EDDIE HALL  |  SUNDAY (3-5PM)

WORLD record deadlift (500KG!!), numerous time UK’s Strongest Man and 4th Strongest Man on the Planet, Eddie is a UK hero of Strongman, and he’s only 28! And not ONLY will he be on the VIP Meet & Greet Stand, he’ll also be hosting a HUGE deadlift workshop in the Origin Fitness Demo Area! Meet Eddie Hall at SFN EXPO 2016 – Get your VIP Tickets Now or Upgrade Your Tickets now!

 

Ulisses JR SFN EXPO 2016

ULISSES  |  SUNDAY (12-2PM)

Ulisses Jr is coming to SFN EXPO 2016!! The bodybuilding legend is a Musclemania 2 x World Champion and has one of the most inspiring social media accounts on the planet! Meet Ulisses Jr at SFN EXPO 2016 – Get your VIP Tickets Now or Upgrade Your Tickets now!

 

Clean Eating Alice SFN EXPO 2016

CLEAN EATING ALICE  |  SUNDAY (10-12PM)

Clean Eating Alice, author of The Body Bible, is coming to SFN EXPO 2016!! Inspiring women all over the world with her incredible story and every day healthy recipes, Clean Eating Alice is someone we’re so excited to bring to SFN EXPO 2016! Meet Clean Eating Alice at SFN EXPO 2016 – Get your VIP Tickets Now or Upgrade Your Tickets now!

 

Zydrunas Savickas Big Z SFN EXPO 2016

ŽYDRŪNAS “BIG Z” SAVICKAS |  SATURDAY (10-12PM)

4 X WORLD STRONGEST MAN, Zydrunas Savickas will be at SFN EXPO 2016!!! Not only will you be able to meet him personally and get a photo if you have a VIP ticket, but you can also see his overhead press workshop (which he holds the WORLD RECORD for) in the Origin Fitness Demo Area! Meet ‘BIG Z’ at SFN EXPO 2016 – Get your VIP Tickets Now or Upgrade Your Tickets now!

REMEMBER: Not only does your VIP Tickets get you access to the exclusive VIP Meet & Greet Schedule above; you also get (1) early access to the show at 9am, (2) Iconic Bodybuilding.com Goodie Bag – featuring loads of your favourite brands, (3) access to the exclusive VIP area in the centre of the arena!

Get your VIP Tickets now or Upgrade Now Here to get all the benefits.

PS… VIP Weekend tickets are now extremely limited. So Full Weekenders, be quick!

Why You SHOULDN’T Be On A Diet [VIDEO] – Ben Coomber

There are a lot of reasons why you shouldn’t be on a diet, and Ben Coomber sums them up in this two-minute video.

This may just be the realisation you need to stop you chasing the next FAD diet and focussing on the lifestyle changes needed to provide you with the physique, health and happiness you REALLY want!

Why You SHOULDN’T Be On A Diet – Ben Coomber’s Tips [VIDEO]

Ben Coomber at SFN EXPO 2016 – Seminars

Ben Coomber is one of our headliners, as he has been for the past 2 years also! He’ll be speaking BOTH days on different topics, so weekend tickets are advised.

25 Reasons Why You’re NOT Losing Weight

This is the topic that Ben will be covering on Sunday on the Main Stage and has EVERYONE talking!

In just ONE hour, you’ll have 25 take home points that you can action to help you drop body fat and lose weight.

Get your SFN EXPO 2016 Tickets Now before you miss out!

Snapchat For Business: The Blueprint

Snapchat for business is a very popular topic at the moment. Some are curious, some think it’s madness and a few have got stuck in to it.

The question that you – like everyone else – probably have is “there’s not clickable button, so how do I convert?”

Given that with the MASS of information out there on every other platform, it’s hard even get our hard earned content in front of our target market without spending money on advertising.

Why Snapchat For Business

Put simply: attention of the viewer + high engagement = selling your story.

Snapchat has produced a platform where you can tell the stories within your company from any smart phone. There are NO expectations for sound or visual quality and so the pressure to produce video at the moment can be relieved a little too.

It takes time, money and multiple engagements to sell in 2016 because for just about everything, there’s so many options to choose from.

You can put out all the content you want on other platforms (and please continue too) but does every piece of content get consumed by the viewer in sequence. Absolutely not – but Snapchat (for SFN EXPO) gets over 85% open rate with over 2000 followers.

If Facebook, Twitter, Instagram and the many other platforms offered 85% of our audience to not only see our content, but also consumed it without anything else visible to take away distractions (like Snapchat) anyone with anything half decent to sell would be rich.

3 ways to get started on Snapchat for business

  1. Create a content calendar of what you want to put out. Is it going to be stories within your companies, do cross-promotions with other snap chatters, or are you a discount retailer who quite simply is going to offer an exclusive deal to Snapchatters every Friday at 5pm? The choice is yours, but be clear about YOUR story so you can encourage people to follow.
  2. Use your current social media platforms full of followers to get them to move on to your Snapchat account. These are people who already liked your pages because they wanted to hear from you but probably don’t because Facebook will only show 5-10% of your followers your content. Get them to cross-over and your message consumption could increase by 1700%
  3. Snapchat is rapidly becoming a place where all fitness industry influencers have to be, which means that the fitness industry audience will follow. Simply having your Snapchat handle visible in places like your Instagram and Twitter descriptions will gain followers, because the supply and demand of who to follow is still very much in your favour right now.

3 ways to convert on Snapchat for business

  1. Keep the call to actions few and far between. The platform is epic for engaging an audience and creating brand loyalty but call to actions will only be very effective and stay that way if they are infrequent. Make 99% of the time content driven and 1% call to action to make these moments extremely profitable.
  2. Get people associated with your brand to talk about you. Snapchat is the first platform that comes across extremely authentic as people show their real day to day lives. If you have ambassadors, friends or simply are cross-promoting, encourage them to mention or show using your product or service in their every day lives. It’s like having authentic word of mouth recommendations in bulk that you can trust.
  3. Drop a discount code that people can screenshot. Make it specific to Snapchat only, so you can measure it against other codes out there at the same time.

SFN EXPO Snapchat A Day In The Life of Take-Overs Snapchat For Business

Why else would you use Snapchat for business?

If you’re in the business of people, then the more personal the better. Using Snapchat for business allows you to do what people simply are not used to – video responses. You don’t HAVE to do this, and it won’t even be expected, BUT, it’s remarkable and will spread word of mouth.

Also, you can ask questions and get feedback. Show them two variations of the new running shoes you’re bringing out, or ask who they want to see at your next event. The Snapchat community are vocal and it’s GREAT for business.

Want to discuss your Snapchat for business strategy? Contact neil@sfnexpo.co.uk to discuss Snapchat for business.

Follow SFN EXPO on Snapchat now via ‘SFNEXPO’ to see how we’re using it to engage our audience and promote all the incredible athletes and coaches who will be at SFN EXPO 2016!

By exhibiting with us, you’ll become part of our marketing bolt-on community, benefiting from targeting our 25,000 social media contacts, extensive email database and blogs on our website. Contact jamie@sfnexpo.co.uk to discuss further.

Mental Health: Exercise For Your Mind

We all know how exercise can help your physical health and goals. Whether it is to build muscle, lose fat, run a marathon, improve general health, there’s a million ways exercise can benefit your health and fitness. You may however, not know just how much exercise can help your mental health.

Mental Health and Exercise

Studies have shown that exercise can be almost as effective as medication in treating mild to moderate depression (without the side effects!).

exercise and mental health

There are several reasons exercise can be a powerful tool in the fight with depression; it releases endorphins that react with receptors in your brain that reduce the perception of pain and also trigger a feeling similar to that of morphine which you might have heard being referred to as “runner’s high”.

In regards to anxiety, the chemicals released during exercise can relieve stress, release tension and provide a sedative effect and leave someone relaxed enough to look at what is making them anxious with a calm and reasonable mind.

Exercise Effects on Mental Health – Concentration

It’s not just the endorphins that can relieve the symptoms of depression and anxiety. While you are exercising, try this; if you are running, focus on every step and how it feels when your foot hits the ground. If you are lifting weights, focus on each individual rep. Concentrate on how your muscles feel, from head to toe. Regulate your breathing. Incorporating the element of mindfulness into your work out will not only improve your physical condition faster but also help take your mind away from any niggling worries.

As exercise can improve concentration, mood, motivation and memory, it is considered one of the easiest and most effective ways to reduce the symptoms of ADHD. Physical activity can instantly increase the levels of chemicals dopamine, norepinephrine and serotonin which all affect attention and focus.  It works in pretty much the same way as ADHD medication such as Ritalin and Adderall.

Exercise-and-Mental-Health

Studies suggest that by really concentrating on your body and how it feels while you exercise, you can help your nervous system become unstuck and move out of the “shutting down” immobilization response from stress that characterizes PTSD or trauma.

Try (instead of thinking about other things) focusing on the physical sensations in your muscles and your joints or even just inside your body as you move. Exercises that involve both your arms and legs like walking, running, swimming and dancing are some really good choices! Outdoor activities like hiking, climbing and trail running are also really good in helping PTSD.

Mental Health – Where To Turn & Personal Advice

There’s a lot of information online including resources from the NHS, SAMH and other mental health organisations to give you more insight into ways to deal with mental health issues but I want to finish off this mass of information and get a bit personal.

If you are struggling to cope with your mental health, if you think you need some extra help. PLEASE, reach out, whether it’s to a friend, parent, GP. You are not alone and there is a lot of help and resources out there.

The hardest part is asking for help but once you do, the help will come. It is the best and most important thing you can do for yourself and NO it does not mean you are weak, it means you’ve been too strong holding this all in and it’s time to let someone else help with the weight.

Author: Bronwyn Doherty

The Art of Communicating at UK Exhibitions

Are you communicating effectively with your customers at UK exhibitions? Cathy MacDonald discusses how to ensure you are getting the most of your investment at an exhibition.

Communication can be simple but there are layers surrounding our belief systems and emotions that impact on communication and they go beyond talking and listening. Because of those layers and the fact that we like to take shortcuts (without even realising it) we actually unintentionally miscommunicate more than we think.

Keeping it simple, there are some things I can suggest that will help. There is science behind everything I coach and while I will provide some of that science, I also need to keep the blog reasonably sized. If there is anything more you need to know, or understand then please contact me. I could truly write pages but for now I will offer one piece of advice in relation to initial contact, one in relation to communication and one about influence – a good balance to start a communication blog.

Lets start with initial contact with potential new clients.

FIRST IMPRESSIONS

UK exhibitions

This is massively important because someone will make sense of what they see in a split second, much quicker than it takes for you to turn around and notice them. You will be subconsciously analysed by your potential customers by the way you look and from that initial split second they will simply decide whether they like you or not. Do they like you and your display sufficiently to approach?

You can encourage cognitive bias from the minute people see you – it is known as the halo effect but I tend to use the term halo or horns. In simple terms, when someone meets you for the first time they will very quickly decide whether they like you or not?

The more you can appeal to the Expo visitors on first impressions then the better chance you have of them approaching you. So, who are your audience likely to be and does the profile change throughout the weekend? If you know, then you can perhaps adapt within reason. Thinking about they way you look from personal grooming through to your choice of clothes may be beneficial. Considering how your display looks and the message it sends out matters. In fairness marketing professionals will be able to help with that more than me.

What I can offer is reassurance that you cant appeal to everyone all of the time BUT there are things you can do that makes you universally approachable in those first few seconds?

• Smile – it must be genuine (we can all spot a fake smile!!)
• Greet customers, even if it is simply a group ‘good afternoon everyone’ and thank them for showing interest
• Show interest in them without hard sales pitch

CUSTOMER COMMUNICATION

Once there is interest in you and your display, the most important piece of advice for dealing with customers is to listen to them and let them know you are listening which means responding to what they say. As human beings we need to know that we matter – its called status and is one of 5 core concerns we all need to function. If someone doesn’t listen properly then that is easily interpreted as ‘They don’t care and I don’t matter’ Customers need to know they matter to you. Here is a short list of dos and don’ts

• Avoid distractions – mobile phones are the most obvious. When a message sounds you will likely react, perhaps just with a look or a head turn but that immediately tells someone you are not listening to them and you would rather be reading your message. Allowing your mind to wander, looking at your watch or being distracted by what is happening around you can easily convey to someone that you are not listening.
• Try not to overtalk someone else. If you do then you are both competing for air space and listening ability is limited.
• When someone speaks, respond to what they have said or the emotion behind their words. That is the most effective way of reassuring someone that you are listening.
The most important word to someone is their name – if they introduce themselves – remember their name. A handy way to recall a name is to say it a few times when you hear it, sometimes relating it to something memorable about that person can help your recall.
• If you have a rehearsed sales pitch and people hear it a few times then they can feel ‘processed’ so be careful to respond to people in a way that makes them feel valued and not just another potential sale.
• No Surprises – if you know that there is a chance that your phone will ring or you have only a short timescale to talk, explain that at the beginning. If you start a conversation then there are subliminal rules that dictate you must continue, otherwise it’s rude. Some people find ending a conversation very difficult so setting a timescale at the beginning is one way of making it easier.

The BIGGEST mistake anyone can make is NOT LISTENING.

FREEBIES AND WHY THEY MIGHT NOT WORK

UK exhibitions
The power of reciprocity is exceptionally strong and is used daily by most people, in every part of the world. It is one of 6 social influential skills that Professor Cialdini, the expert of influence has researched and documented. There is an automatic human response that creates a feeling of being in debt to someone who gifts something and we try to balance that by gifting something back. It doesn’t have to be of great financial value and it may be an exchange of time for goods but one gift is normally repaid by another.

Freebies fall into the category of reciprocity, in exhibition terms that tends to be a freebie in return for an email address, a sign-up or a sale. If someone feels that the gift is given genuinely and graciously then that expectation may be fulfilled BUT, and this is important, as soon as that freebie is seen as an attempt to manipulate then it loses all its power to induce something in return.

It may be wise to carefully consider what you really expect to get in return for your free gifts. Most people attending Expos probably expect to pick up samples and freebies and providing they are useful after the event then there may be some true reciprocity value but the likelihood of bringing a return on the simple basis that you have given a gift is unlikely.

Go above and beyond what someone expects and that is more likely to bring a return. Think of your own reaction to someone going out of their way and encountering challenges to find product information for you and compare your appreciation to that action over someone giving out free keyring.

A FEW FINAL WORDS FOR NOW

Irrespective of whether you are meeting someone for the first time, discussing products or services or trying to influence someone, your ability to consciously communicate well is essential. Quite simply treat them as you would wish to be treated.

If you have any questions on communication contact Cathy directly on artofcommunication@btinternet.com

Why Create The SFN Expo?

Well, why not?

 

I think you’ll agree, there are many problems in the fitness industry that, if looked at and acted upon, would benefit a lot of individuals and the nation as a whole. Having our own strong opinions about these areas that could be improved, below is the goals we wrote in the original plans for the SFN Expo;

 

  1. Show the public realistic targets of what they can achieve
  2. Increase female attendance at a health and fitness expo
  3. Become a focal point of the Scottish fitness Industry
  4. Help increase attendance at Scottish amateur sporting events
  5. Make Scotland healthier, fitter and happier (active people are generally happy, right?)
  6. Raise £1million for charity while we’re at it!

 

Show the public realistic targets of what they can achieve

 

Arguably the biggest “risk” we have taken is being one of the largest expos in the world to host a Natural Bodybuilding event. This means all competitors are put through a drug and lie detector test to ensure they are natural. Why have we done this? To show you what you achieve by grinding out gym sessions and following nutritional plans. This was criticised by some when we took this stance so we have combated this by getting some of the biggest figures in Natural Bodybuilding such as Layne Norton to attend the expo. We will have another headline announcement for you in mid-January to add to the already awesome seminar line-up of Andy ‘Ironmac’ Mckenzie, Ben Coomber, Scott Baptie, Tony Pang, Andrew Chappell, Emma Storey-Gordon and Robert Whiteford!

 

Increase female attendance at a health and fitness expo

 

When starting any business you always do your research and what we found was a lot of expos that were very masculine. No wonder there is such low numbers of females attending expos! At the SFN Expo there will be an entire section called “Woman’s World” and also female sporting events. We will promote all areas of woman’s health and fitness from health spas, to new female focussed classes and sporting equipment.

 

Become a focal point of the Scottish fitness Industry

 

One problem we are going to solve is helping health and fitness companies promote their services and goods throughout Scotland. This will allow companies to expand throughout Scotland and show new and exciting products to people from Thurso to Edinburgh! We want to bring the best exhibitors in the world to the SFN Expo so you will have a fantastic weekend and see the latest world class products and services in the fitness industry.

 

Help increase attendance at Scottish amateur sporting events

 

We have had a lot of sporting success over the past year;

 

– Ryan Mania won the Grand National

– Marc Austin came 2nd in the World Triathlon Championships in London

– Eve Muirhead, Anna Sloan, Vicki Adams Claire Hamilton, Lauren Gray and coach David Hay won gold in the Woman’s curling World Championships

– oh, and some lad from Dunblane won Wimbledon

 

We are going to have regional qualifiers for certain events in the SFN Expo. This gives everyone opportunity to compete in front of thousands of people! The SFN Expo will allow us to promote Scottish sporting success at all levels. Confirmed events at The SFN Expo 2014 are Natural Bodybuilding, The UK’s Fittest Company, Kettlebell Championship, Powerlifting, Gi & No Gi Grappling, Strongman, SFN Throwdown. We have another two competitions being released in January too!

 

Make Scotland healthier

 

Scotland get a lot of bad press and are the butt of many jokes when it comes to health and fitness. It is time for a change!

 

We are going to show people a wide range of sports to participate in! In 2014 at the SFN expo you will be surrounded by people who love health and fitness and will encourage you to pursue your goals – be that to begin your fitness journey or take it to the next level!

 

Raise £1million for charity

We want to use what we have infront of us to raise £1million for charity before we’re both 30. We’ve given ourselves the target of The SFN Expo 2014 raising £80,000, which we’re aiming to do by making The UK’s Fittest Company a charity entry-fee event! So not only can you win the title of the UK’s Fittest Company, you can also raise money for a great cause!

 

Final word

 

We would like to thank everyone for their support so far! We accept the exciting and scary challenge ahead of us, but lets be honest… would you rather we ‘started small’ and brought you people you’d never heard of? Or would you rather we brought in the biggest names in the fitness industry, huge competition and the biggest brands to give you all their highest quality goodies?! Lets smash it together. It’s your expo, so let us know what you want us to add to the show!

 

If you have had sporting success this year send us an email to jamie@sfnexpo.co.uk or neil@sfnexpo.co.uk, or if you just want to say hello!

 

Keep lifting,

 

Neil and Jamie