Josh Quigley was the founder and Zookeeper at SharkDog, a social media agency based in Edinburgh. Josh delivered his own workshops and presentations on social media and also spoke at many events in Scotland which helped people understand social media and how they could use it to market their business. Josh is also known as the Tartan Explorer and recently won Young Entrepreneur of he Year. Here are Josh’s Digital Marketing Tips for UK Exhibitions:
1. What’s your biggest tip for Digital Marketing and why?
Get on Snapchat!
Snapchat is massive in social media marketing at the moment and rightly so. Recently revealed stats show that Snapchat is amassing 7 billion daily views. You can’t dismiss these numbers and not understand that this is where people’s attention is at the moment.
Snapchat is a great tool to build your personal brand or add a real human touch to your company brand. The beauty of Snapchat is that everyone is on a level playing field in terms of content production. Everyone is using the same camera to capture images and video and it doesn’t matter what editing software or production equipment you have.
Your ability to succeed on Snapchat comes down to how creative you can get within the app and this gives you a real opportunity do dominate Snapchat in your industry.
Use Snapchat to show the behind the scenes of what you do and your daily grind to really connect with your audience.
2. What’s the biggest mistake you’ve seen with Digital Marketing and why?
The biggest mistake is people just constantly talking about themselves and are always going in for the kill.
You need to use social media to be social. Use it to bring real value to people and educate or entertain them as a way of connecting with them.
Too many people only post updates about themselves and are constantly trying to sell at the first point of contact.
You need to use social media to build relationships with people and add real value to their life instead of constantly trying to sell your product or service.
3. If you had £100 to spend on digital marketing for UK Exhibitions, how would you spend it?
Facebook advertising. No question about it.
Facebook has an incredible amount of data on us that makes it the most effective marketing platform of all time.
The way you can target people on Facebook is truly amazing.
Let’s say you are a Yoga instructor who runs classes in Motherwell. If you are targeting woman who are 30-50, live in Motherwell, are interested in Yoga and like to keep fit. You can then create a 60 second video that shows off the benefits of your class and why people should attend and then run an ad on Facebook that only goes to woman in Motherwell, who are 30-50 and have expressed an interest in Yoga on Facebook already.
The targeting options are incredible and you need to use them to your advantage.
4. If someone was starting a business, what would be the first social media platform to learn and why?
I think rather than learning individual platforms it’s far more important to understand the psychology behind social media. Understand how you market to people and the principles behind it before you start learning any of the platforms.
Understand why people use social media, what they’re looking for when they do and then how you can use it to tap into this and market your business.
Once you understand the psychology then you can start to master the platforms.
5. If you could recommend one book, podcast, youtube video etc on Digital Marketing, what would it be?
Anything and everything from Gary Vaynerchuk. If you are marketing on social media and aren’t following Gary then you are missing out big time. Gary puts out a ton of free content with his daily Vlog, Ask Gary Vee show and countless articles and youtube videos. Gary is also massive on Snapchat.
He also has a must-read book called Jab, Jab, Jab Right Hook.
To learn more about Josh and his travels across the world to raise awareness for mental health awareness, visit his Facebook page.